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March 11, 2019: The global data center power market size is expected to reach USD 10.77 billion by 2025, expanding at a CAGR of 6.9% from 2019 to 2025 according to a study conducted by Grand View Research, Inc. The market is majorly driven by the shift in focus of end-users towards hyper-scale and colocation data centers. Rising establishments of such data center facilities is anticipated to result in an increasing demand for data center power equipment over the forecast period.

Globally, data centers consume around 3% of the total energy generated. Thus, various data center designers are currently adopting advanced power distribution and management solutions to attain energy efficiency at lesser Power Usage Effectiveness (PUE) ratios. This goal to reducing the PUE ratio is expected to further fuel the demand for intelligent and advanced data center power products over the forecast period.

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Uninterrupted Power Supply (UPS) is the backbone of data centers and are deployed for the smooth working of servers and other networking devices. Moreover, the cost of UPS is significantly higher than any other data center power products. Furthermore, most datacenters use smart UPS systems, battery monitoring devices, and intelligent Power Distribution Systems (PDU) to reduce the PUE ratio. Thus, increasing penetration of these new devices is expected to boost the demand for UPS over the forecast period.

Many mega data centers in North America engage in procuring renewable energy sources for data center operations. Tier 1 and Tier 2 facilities are anticipated to witness the espousal of basic PDUs. However, adoption of intelligent infrastructure with power monitoring ability is expected to witness growth owing to rising concerns about power consumption, particularly in U.S. However, rise in complexity of data center design, high initial investment costs, and interoperability issues are expected to hinder growth of the data center power market.

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Further key findings from the study suggest:

• The UPS segment held the largest market share in 2018, accredited to the increasing demand for energy in data centers and adoption of co-location data centers globally

• North America accounted for around 38.0% market share in terms of revenue in 2018 and is expected continue the dominance over the forecast period, owing to the increasing number of data centers in U.S. Additionally, the region has emerged as the hub for operators and cloud service providers owing to affordable utility rate and tax incentives

• The data center power market is highly consolidated and is characterized by high competition with the presence of key players such as ABB, Black Box Corporation, Eaton, Generac Power Systems, and Huawei Technologies Co., Ltd., among others

• These players engage in mergers and acquisitions to withhold strong market presence. For instance, in March 2016, Generac Power Systems, Inc. announced the acquisition of PR Industrial S.r.l (PRAMAC), a manufacturer and supplier of mobile, portable, and stationary generators. Through this acquisition, the former aimed at propelling product sales and elevating its market presence in Europe.

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